Finally, a no-BS approach for sending newsletters that actually get delivered, opened, and acted on.

Lots of firms waste time and money on email newsletters that no one reads. And if you’re still relying on social media algorithms or generic agency-built templates to “stay top of mind,” you’re doing it the hard way.

Email is the only channel you truly own, but only if you do it the right way. The sad current state of law firm newsletter affairs looks something like this –

• You started, and started again, and then again, but can’t stay consistent
• If you’re able to keep up, you have no idea if you’re making it into the inbox
• Most of your subject lines are and CTA’s are being ignored
• Or your ‘newsletter’ is just templated fluff that gets deleted or routed to SPAM

The good news is, you can fix all of that…starting with one hour of clarity.

On this installment of the LegalFenix Webinar Series, I’m hosting the one and only Charley Mann of Red Kraken Creative (and Law Firm Alchemy) to do a deep dive on their personality-driven, weekly newsletter framework.

What You’ll Learn

• Why most law firm emails fail (and what to do instead)
• How to write emails that help you drive more referrals
• Leveraging newsletters to increase social media engagement
• The hidden tech mess that could be silently tanking your deliverability
• The tools you need (and which ones to ditch)
• When to DIY, and when to hand it off to the professionals

Who Should Attend

• Firm owners that are tired of throwing money at marketing with no returns
• Lawyers that want to improve communication and relationships with clients
• In-house marketing teams who need a proven, replicable email system
• Firms that want true audience ownership and to stop depending on social algorithms

This isn’t a marketing gimmick. It’s a battle-tested system.

Charley’s laying out the full Red Kraken e-mail framework. He’s not sharing theory and isn’t joining me to impress you with a bunch of buzzwords.

I’m asking him to unpack what helps firms get their newsletters ready and generate real referrals, real replies, and real relationships…one email at a time.

This is your chance to stop guessing and finally build an email newsletter system your firm can rely on.