Growing a law firm is one thing.

Leading a firm that lasts is something else entirely.

The firms that separate themselves today don’t just hire more people or spend more on ads. They build from the inside out by aligning leadership, marketing, and client experience into a system that strengthens with scale.

This session is built for the law firm owners who want to move past patchwork growth and star building firms that are consistent, resilient, and trusted.

Meet your panelists

Join Ron Latz as he hosts Ryan McKeen and Brittany Green from Best Era for an interactive and  experience-based conversation.

Ryan and Brittany have helped countless law firms across the country design stronger businesses by focusing on leadership, marketing alignment, client loyalty, and sustainable operations. Their work isn’t based on trends. It’s built on the lessons, frameworks, and systems they’ve refined by working directly inside their own growth-minded law firm every single day.

In this session, they’ll break down the real steps firms need to take to evolve from busy to built-to-last.

What We’ll Cover:

• Leading for Sustainable Growth: Building a culture that fuels performance, not just production
• Bridging the Marketing Gap: Ensuring your brand promises align with your client delivery and where firms often fall short
• Scaling Loyalty and Referrals: How client experience drives future growth and how to make it repeatable (and unreasonably good)
• Growing Without Losing Control: How aligned leadership, marketing, and service protect your brand as you expand

Why You Should Attend

• Learn how to spot hidden misalignments that cost firms time, trust, and talent
• Gain strategies from leading industry consultants working alongside growing firms every day
• Take away clear action steps to apply immediately to strengthen your foundation for scale
• Start building a firm that’s known for its leadership, loyalty, and excellence

You don’t build a great firm one campaign at a time.

You build it by connecting everything that matters…leadership, marketing, and client experience…into one unstoppable force.

This session will show you how.